We utilize these cookies to gauge user behavior and improve our Services. By using third-party analytics services such as Google Analytics and ComScore, we can analyze and measure which pages are viewed, how long they are viewed for, and which links are clicked on. We can use this information to provide more content that is of interest to users. Typically, the collected data will be aggregated to provide business analysis, website/platform improvement, and performance metrics, as well as to inform our advertising and marketing strategies. The results of our cookie analysis or analysis of the data collected may also be shared with our business partners. Moreover, we also receive similar information about visitors to our group companies and other partners' websites.
We use the following cookies for the following purposes:
To provide customized content and marketing communications based on the information gathered from your visits;
To manage online advertising and revenue sharing arrangements with our approved advertising partners, such as Google (Doubleclick and AdSense), Magnite, Index Exchange, OpenX, Pubmatic, Criteo, and GroupM. These partners use web beacons together with cookies to provide advertisements to you, and to manage our relationship with those advertisers by tracking the number of unique users who have seen a particular advertisement or followed a link in an advertisement;
To manage eCommerce activities via affiliate links and associated revenue sharing arrangements;
To measure general user behavior across our own and third-party websites, and to create profiles based on users' browsing patterns. This allows us and our third-party partners to target advertising to users that will be more relevant to their interests. For example, if a user visits a page with a review about a particular camera, the cookie will collect this information and we may target ads for that camera to those users. If users visit third-party sites that are part of the same advertising network, those third parties may also target ads for that camera to those users;
To create profiles that can be purchased by trusted third parties, enabling them to better target their advertising with more relevant content;
To display relevant advertising to you on other sites, based on your web search activity;
To keep track of the number of users who saw a particular ad or visiteda particular page on our website, and to analyze the effectiveness of our ads. We also provide auditing, research, and reporting for advertisers.
We work with trusted partners in the targeting and behavioral advertising space, including third-party ad servers, ad agencies, technology vendors, providers of advertisement content, research firms, and other companies that help us provide more effective advertising and offer a more personalized experience to you. When your browser, application, or device communicates with these third-party servers, these companies may collect information, including your IP address, page header information, browser or device information, just as if you had requested their web page or used their apps directly.